American Eagle Outfitters, Inc. is built on more than 30 years of customer focus, dedication, and innovation. The company was founded with one store, in Novi, Michigan, in 1977. Today, you see many iterations of the number 77 throughout our clothing, vernacular and imagery - one of the many threads of respect to our rich heritage.
The Schottenstein family of Columbus, Ohio took over the company in the early nineties, which is also when we introduced our first line of private-label merchandise. The Schottensteins were, and remain today, consummate retailers, with generations of experience and several successful companies. Under this leadership, we set our sights on creating a brand that offers high-quality, on-trend clothing at affordable prices, targeted to the college lifestyle. Decades later, that core mission remains.